Going places…

17 Oct

One of our favorite things about a new season of PR, is a new season of talented professional interns joining the staff! This fall, Profiles, Inc. welcomed Elissa D’Abusco from Loyola University to work on client accounts including RA Sushi, the Baltimore School for the Arts, Y of Central Maryland and many more! Here is a little more about where Elissa comes from and where she’s headed. Keep an eye on her; she is definitely one to watch!

Where you’ve been:

I was born in Manhattan, NY, but consider myself a product of Princeton, NJ. I grew up in the university town of Princeton, where I went to school and studied dance for 10 years. I’ve studied many different forms of dance from hip-hop and ballet, to tap and jazz. I attended a small all girls Catholic high school where I spent time as the President of the Social Committee and with the Girl Scout’s of Central New Jersey. I coordinated all of the social events at my high school from tenth grade through twelfth grade while working to obtain a Girl Scout Gold Award, the highest-ranking award a Girl Scout can receive. I graduated in 2009 with honors.

 Where you are:

I am currently a junior at Loyola University Maryland majoring in public relations and advertising. The curriculum includes many public relations classes with a focus on case studies and PR writing. I just began as an intern at Profiles, Inc. and I’m looking forward to working on their restaurant client accounts – specifically, RA Sushi and B&O American Brasserie.

In my free time, I manage a collaborative blog for students interested in revising the current generation (revisedition.tumblr.com). It is for any student at any college or university who might be interested in current young adult issues. The blog encompasses gender equality and social interaction issues, among other things. I’m also proud to serve as an officer for Take Back the Night, a club on campus that raises awareness of relationship violence towards both men and women. I welcome any opportunity to meet new people and have found new interests in cooking, yoga, running, and sketching while studying at Loyola.

Where you’re going:

After I graduate from Loyola, I hope to further my education at Roehampton University in London, England for non-profit management. My dream is to be the executive director of my own non-profit for one or both of the two causes I am most passionate about: underprivileged youth and troubled women. I am hoping my public relations and advertising background, in combination with a graduate degree in non-profit management, will allow me to support these two causes to the best of my ability.

I am currently applying for the Truman Scholarship, a government scholarship that helps undergraduate students pay for graduate school if they are considered an “agent of change,” for which I believe I’m an outstanding candidate.

This December I will be leaving the United States for an eight-month-long study abroad trip to Florence, Italy. I will be studying at Syracuse University’s satellite campus in Florence and I will be taking Italian language classes while I am there.

Follow Elissa and Revised Edition on Twitter @Revisedition or on Tumblr at revisedition.tumblr.com.

Do What You Love… Even if it Means Starting at the Bottom

4 Aug

For love or for money? Isn’t that always the question? As the summer nears to an end, one of our PR interns reflects back on her experience with us so far – including some insight on some tough decisions she made in the process…

 

Graduation day is looming. My classmates have jobs lined up. What am I going to do?

Instead of joining the business school at College of William and Mary, I majored in English; minored in Classical Civilization; and took classes like “Indians of North America,” “Archaeology Near East,” and “Ancient Greek: the language.” I wanted to love what I learned so that every morning I was jumping out of bed, excited for class.

The trouble was, what career would make me respond with equal enthusiasm? I could easily take an entry level job at a bank or in sales – like my classmates – and have a steady income, but, I knew day after day sitting in front of my computer and staring at spreadsheets would make me miserable. The last thing I wanted to do was count down the hours until the end of the workday. Your career takes up a significant part of your life – why waste that part feeling miserable?

Enter: public relations. Why did I decide on this field? I think it was while planning my month-long trip to Italy (opportunity to travel is another advantage to taking some time to analyze yourself) that I realized I like making things happen, and that seeing the end result is the most gratifying feeling in the world. In public relations, you interact with clients on a daily basis, promote events, help plan the events, and attend the events!

The only down-side of this decision: I had no experience. I majored in a generic field that solidifies my writing and analyzing skills, but not the skills specific to public relations. I chose to look at internships – the best way to enter a new field and to really learn.

The first day at my internship, I struggled to write down as many terms that are as common to a public relations executive as the word “the” is in the English vocabulary. Clips. Calendar Listings. PSA. Media Advisory. This internship has been one of the best decisions I have ever made. Sure, I learned terms that most learn in college if their major is communications or public relations, but even more rewarding is being able to contribute to an event. I have had press releases published. I have helped direct TV crews on location for an interview. Most importantly, I have learned how public relations executives communicate with their clients and how they handle any hurdle thrown their way.

Yes, this is the bottom in any career field, but if you can prove you’re capable, the only way you can go is up. You will make connections needed to advance. You will have gained ample experience to add to your resume. And most importantly, you will know you love what you do.

Bottom-line: It’s okay to take an internship after college. It may lead you to a happier life.

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Profiles Wins Big at PRSA Awards

16 Jun

Our 2011 PRSA awards.

This past week, PR professionals from around the region gathered at the 50th annual Best in Maryland awards hosted by the Maryland Chapter of the Public Relations Society of America to see which organizations proved to be at the top of the industry in various categories. We are thrilled to announce that Profiles won three awards for work on behalf of our clients. We received the highest honor, two Best in Maryland Awards for our work on behalf of the Gregg Bernstein for Baltimore City State’s Attorney campaign and the American Craft Council Show in Baltimore, as well as an Award of Excellence for the planning and execution of RA Sushi Bar Restaurant’s Maki Madness event.

We won the Best in Maryland Award in the Non Profit/Pro Bono category for our work on a successful media relations program for a campaign that contributed to the 2010 election of Gregg Bernstein as Baltimore City State’s Attorney.  Bernstein defeated the 15-year incumbent.

We were also the first place winners in a new category- Tried and True-, which honors campaigns that have stood the test of time, continually helping the clients to meet their goals.  Profiles won the Best in Maryland award in this category for our marketing and public relations strategy on behalf of the American Craft Council Show in Baltimore, the largest indoor, juried craft show in the country.  Since we have been working with the Craft Council, attendance for the show in Baltimore has increased every year.

Finally, we were pleased to also be recognized in the Special Event and Celebration Category, winning an Award of Excellence for RA Sushi Bar Restaurant’s Maki Madness.  The sushi-eating contest is now known as one of the most competitive eating challenges in the region.  We are proud to say that due to the event’s success RA Sushi Bar Restaurant’s corporate office adopted our signature Maki Madness event model and it is now used company-wide at each of the restaurant’s 25 locations across the country.

It is an honor to be recognized among other top agencies in the region for our work.  Congratulations to all of the other firms who were recognized.  It feels good to be in such great company as the talented and accomplished PR professionals who were in attendance at the awards show.  We look forward to continuing to produce award-winning campaigns for our clients!

Meet Our Spring Interns!

6 Apr

As another semester rolls in, we are thrilled to welcome new spring public relations interns to the Profiles team. As always, our new interns are very driven individuals striving to learn and experience the world of public relations.  Their positions focus on daily press clippings, maintaining internal databases, writing press materials, participating in brainstorming sessions, developing marketing campaigns and press strategies, publishing online calendar listings, conducting research, and assisting in event planning.  We are excited to continue working with the interns and hope we can share the field we are so passionate about. We would like to introduce Katie and Elena as they tell us a little bit more about themselves and their desire to explore public relations.

Where did you go to school and what did you study?

(E) I am a senior at Towson University majoring in Mass Communication with one concentration in strategic public relations, and another in journalism and new media. I’m graduating in May and am so excited to start a career in public relations.

(K) I graduated from College of William and Mary in Spring 2010. I majored in English and minored in Classical Civilization, anticipating a career in journalism.

Why are you interested in PR? What makes you a good fit as a PR intern?

(E) I think I love public relations the most because no two days are ever the same. I love the variation and spontaneity of it. I’m also a social individual who loves communicating with other people, and that is something a PR practitioner is constantly doing. I feel effective communication is so important, and I love helping businesses that need the PR help to thrive. I also make the effort to keep up on the latest social media, which is becoming a larger communication source each year.

(K) After graduating, I started looking into different fields and thinking about what would be the best fit for me. Since I have been the travel planner for my family and friend’s vacations for some time now, I began to think about a career in public relations and event planning.  I am obsessively organized with lists, always trying to stay on top of things – something I feel you need to be capable of with a large number of clients. Also, in public relations I enjoy the interaction with clients as well as the interesting daily tasks to accomplish. There is an exciting creative aspect that can be as little as adding a personal flair to a calendar listing, to as large as organizing the set-up of an event on location.

What is your position at Profiles?

(E) I am a spring public relations intern at Profiles. Some of my daily duties include writing press materials, tracking clients in the media, assembling clips, interacting with the media, submitting calendar listings online, attending events and supporting the clients.

(K) I am a spring public relations intern.  My daily responsibilities include making clippings for clients from various media outlets, then scanning, entering them into the database, and filing them for to use in the future when showing the respective client. I also manage any other assignments I am given, which may consist of writing press materials like calendar listings, media fact sheets, tracking media coverage, or assisting in event planning.

What have you learned so far interning at Profiles?

(E) Some things I have learned so far at Profiles are the importance of clips and how to assemble them appropriately, the importance of following up with the media, what goes into event planning, what a PR professional does for the clients during the events, and how to effectively write press materials.

(K) I have learned, and am still learning everything that has to do with public relations. From something as simple as knowing terms used on an everyday basis (e.g. clippings and calendar listings) and also how to make clippings or handle certain situations (e.g. making sure photos from an event are being used appropriately).  Most importantly, I am learning what is expected by a client – really the list goes on and on.

Do you see yourself continuing to intern and work in the Public Relations field? What are your career goals?

(E) With graduation approaching, I am looking forward to starting my career in the public relations industry. I hope to join a team at an established PR firm or corporation. After some more experience in the field, I would like to continue my education in PR. Overall, I hope to be a successful PR professional loving what I do.

(K) I definitely see myself continuing in the public relations field, whether I have to keep interning to gain valuable experience, or not. My career goals consist of finding a job in public relations and/or event planning where I can keep learning and gain confidence in these fields, and then to find a specific area within the field that I enjoy the most (e.g. travel planning or sports related public relations).

A Public Relations Valentine

14 Feb

Valentine’s Day is a time to celebrate those you love and those who have stood by you through good times and bad. For many of us, public relations, marketing or some other communications practice is part of our everyday love life. After all, we probably spend more time with PR than anyone else. PR doesn’t judge you when you come home late after a long event. PR doesn’t come with a mother-in-law. And PR doesn’t yell at you for leaving the toilet seat up…again. PR sees you at your worst and still wants to spend time with you.

We love PR because we get to interact with some of the most amazing organizations and businesses in the region and our efforts provide them with the results they deserve. We love PR because every morning there is a new story to pitch, a new event to plan or a new meeting to attend. Lastly, we love PR because we get to write blog posts like this.

But just like us, PR needs love too.

Tell us why you love PR or send your valentines to PR via email at PR.Valentines@Gmail.com.

Go forth and Upgrade

10 Feb

Have you “upgraded” yet? Facebook’s tour will give you an inside scoop at what you can expect, but if you want to know what it means for your PR, read on. First, let’s go over the changes:

 

 

 

 

 

 

 

 

 

What does all this mean for you?
Well, today marks the roll out for the new Pages design, but admins will have the opportunity to “Upgrade” voluntarily, or not, until March 10. At that juncture, all Pages will automatically be “Upgraded” and reflect the design changes. Admins can visit Facebook’s Upgrade Status page and make the change for multiple Pages at a time, if they manage more than one.

Some updates…

Aside from the tabs moving from the top of the page to the side, the “About” blurb area has also been moved to the Info tab. Additionally, Profile photos are slightly smaller (from 200 x 600 pixels to now 180 x 540 pixels).

Page admins are now able to filter wall posts to view what is most interesting, or relevant, first. Recently published posts by friends and posts that have received a lot of Likes and comments will surface over other updates. Admins will also be able to navigate Facebook under the identity of the business Page of which they operate. This means Likes, comments and all interactions done on Facebook can be done under the identity of the Page.

While some were using HyperAlerts before, admins are now given the option to receive email notifications from Facebook when users post or comment on a business Page:

Facebook admins are now able to screen comments and posts by users to a Page’s Wall. Via the “Manage Permissions” tab under “Edit Settings”, admins can set keywords, and profanities, to block in order to prevent them from appearing on a Page.

Another new feature allows admins to feature themselves as “Page Owners” in the left sidebar of the business Page they operate. This can be edited under the “Featured” tab under “Edit Settings”.

How will this change your Page’s marketing value and will it impact a Page’s communication with its online audiences?
Believe it or not, in this case, change is good. The Upgrade will result in improved engagement for users and increased interactivity for admins. The new wall filter is a welcomed addition that guarantees users to have a more positive experience on Pages by pushing better content to the top and increasing the exposure of posts that get more play.

There is also an increased opportunity for Pages to interact in a business-to-business capacity. By Liking, commenting and posting on other Facebook Pages, businesses can show support for their partners, vendors and clients in a way they haven’t been able to on Facebook before.

This should give you some confidence in accepting the Page changes before March 10.
Go forth and Upgrade.

“If I Knew Then What I Know Now…”

19 Jan

Public relations is a thriving industry with a constant flow of new professionals ready to begin their careers in the business every year. The transition from school to the professional work force can be a confusing, nerve-wracking time for those anxious to get their start. Even the most promising young professionals rarely get it right the first time. For this reason, a student’s biggest resource for preparing for the future is often found in looking to those who’ve gone before them…former graduates, athletes and interns. Here, we wanted to offer up a few gems of knowledge that we wish we knew then, from five women who have been there. We, too, have juggled deadlines, classes, teachers, work schedules, internships, relationships, sports and much more. We get it. Here are 10 things we wish we knew then to help you “get it” faster.

Image courtesy of Peter Pauper Press ©

From Vice President, Amy Burke Friedman:

1. Good work ethic will get you everywhere. Your colleagues and superiors will appreciate it and more importantly, your clients and vendors will too.
2. Know the media market you’re working with. Read the papers and magazines, listen to the radio stations, and watch the local news. How can a client count on you to secure media coverage if you don’t know the media outlets you’re pitching to?
3. You can never be too thorough or detail-oriented. Send those reminders and follow-up emails to clients and media, get all the details there are to get on an upcoming interview (time, place, how long, topic, do you need photos, etc.) and check in to find out how it went afterwards (sending a link to or copy of the article or story!).
4. If someone asks you to get a quote for a vendor — get three! Think about the next steps and take initiative. PR is all about the details.

From Senior Account Manager, Jamie Watt:

5. Experience is so important. Get as much internship experience under your belt as possible, even if it is unpaid. It is never too early to start, and the value of the opportunity far outweighs a paycheck.
6. You have to pay your dues. Getting into the PR business is tough. You start off as the low man on the totem pole. Learn from doing the small stuff: writing press materials, completing follow-up calls, etc. Those small experiences will be the foundation of your big career and provide you with the knowledge to learn and grow in the industry.

From Account Manager, Marianne Ortiz:

7. Don’t get pigeonholed into one “type” of PR before trying everything out. My first five years working in the business, I only worked with high-tech companies, which limited me when I wanted to grow and expand. Try working at a few different agencies and learn what you like to do and what types of clients you like to work with before making a career decision.
8. Attend as many networking, media and educational events as you can. The world of PR is rapidly changing and it’s important to make connections with everyone you meet and try to take in everything that they have to say. Always bring business cards wherever you go and keep a book of other people’s business cards for future reference.

From Account Executive, Bridget Forney:

9. Take reading the newspaper seriously. I didn’t start reading the (whole) newspaper every single day until my senior year of college. Additionally, there are so many other resources about PR, social media and young professionals – from blogs, to newsletters, to Twitter feeds and Facebook Pages – that provide great reading material for upcoming PR pros. All of those resources can help you stay up-to-date on trends and topics in the industry.
10. Use your resources. It’s okay to ask questions, but if you can find the answer on your own, that shows independence and resourcefulness. Always try to expend at least three of your own resources before going to your boss with a question. The first is usually Google, the second can be the company server or client files and the third is phone a friend or ask an officemate.

A year in media coverage

3 Jan

Every day, the Profiles, Inc. staff reads newspapers, magazines, tweets, blogs, and more. We watch countless interviews on national and local television news programs before the business day even begins. We’re plugged in and connected on the weekends, holidays and after hours all year-round. Looking for mentions of our clients on a daily basis sort of makes us forget about the big picture. So we laid it out for you. Below is a compilation of some of our favorite press clips from 2010 we secured on behalf of our clients.

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Did you have a good year?

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Baltimore PR Pros on Twitter

16 Nov

Over the years, we’ve been approached by local college students and other young professionals on the communications track who are seeking professional internships and opportunities in the PR industry. Though we wish we could invite them all to be a part of the Profiles team through our internship program, we just don’t have the space. Without leaving them blowing in the wind, we wanted to provide a resource they can use to find where there are opportunities and how they can learn more about the area’s PR landscape.

Sure, the Baltimore Public Relations Council and the Maryland Chapter of the Public Relations Society of America have a lot to offer in terms of PR resources, but how can up-and-commers get to know local PR pros on a personal level?

While one of our favorite resources to recommend is @BuzzPR’s flagship list of Baltimore media on Twitter, we’ve created a little Twitter list of our own to help these young professionals get connected with PR people and opportunities, as well as stay in-the-know about the trends and topics that Baltimore PR pros are faced with every day.

Look through our list of Baltimore PR professionals on Twitter to see who to follow for all of the latest PR updates, Baltimore news, local happenings, jobs and internship opportunities.


Profiles, Inc. @ProfilesBmore
Amy Burke Friedman @AmyBurke02
Jamie Watt @Jdaniellewatt
Marianne Ortiz @MarianneOrtiz
Bridget Forney @BridgetForney
Shelly May @ShellyMay20

Abel Communications @abelcom

Aversa Communications
Vicki Aversa @vickiaversa

Barb Clapp @barbclapp

Cleo Communications
Deb Kleiner @cleocommdeb

CreatiVerge Communications
G. Scott Saw @gscottshaw

Devaney & Associates @DevaneyAssoc
Lisa D’Orsaneo @ldorsaneoAE
Diana Creasy @DevaneyPR_Diana
Kolleen Kilduff @KPKilduff
Lindsay Hebert @DevaneyPR_Linds
Susan Casey @SuzCaseyMedia
Diane Devaney @DianeDevaney
Erin Herbert @DevaneyArt_Erin

Debbie Feldman Jones @feldmanjones

Evolve Communications
Daniel Waldman @danieldubya

Himmelrich @himmelrichpr
Steve Himmelrich @Himmelrich
Rachel Fauber @fauberrs
Mike Fila @mfilaphile
Dan Wiznitzer @wiznutz
Sara Benton @sarbenton

IMRE
David Imre @daveimre
Adam Streets @adam_streets
Mark Eber @imreintel
Jesse Hutchison @jayhutch

LaChapelle Communications
Laura LaChapelle @LauraLaChapelle

Lawrence Howard & Associates
Caryn Sagal @caryn77

Maslowski & Associates
Irene Maslowski @imassocpr

MGH @mghus
Joanaa Kaufman @jokaufman
Keri Anne Banks @kabanks
Alecia Connlain @aleciaconnlain
Mel Greenberg @melgreenberg
Ed Repasky @edatmgh
Nick Kelly @nickkelly
Megan Amy @megzon
Jenny Csontos @pocacsontos
Kerry @kerryomgh
Maria Cammack @mvcammack
Sam Rider @spams
Ryan Goff @ryanatmgh
Michael Skandalis @mskandalis
Bronson Wagner @bronsonwagner
Kimberly Ritchie @kimberwom
Laura Crove @laura_crovo

Miles Public Relations
Lisa Miles @lisakmiles

Nevins and Associates
Cheryl Knauer @ckismom
Amber Valero @amber_valero

Perspective Public Relations, Inc.
Robin Yasinow @robinyasinow

Planit @planit
Jessica Smith @jessicanow
Ed Callahan @planited
Bonnie Schilling @bonnieschilling
Matt Doud @mdoud
Caitlin Mills @crmills
Kate Hendrickson @katekatebear

PR Right Now
Gina Kazimir @PRRightNow

Pyramid @just_ericka

Sandy Hillman
Dorothy Fuchs @DorothyFuchs
Dave Curley @DNC323
Kristen Ingraham @Kristeningraham
Lauren Miller @Laurmiller11

Sawmill Marketing Public Relations @buzzpr
Susan Anthony @susananthony
Jeff Davis @contactjeff

Social Pollen @amydpp

Spin @spin_LLC
Pauline Harris @PaulineHarris

Strategic Conversations
Cameron Barry @cameronbarry

Vitamin @vitaminisgood
Amanda Karfakis @amanda_karfakis

Warschawski
Shana Harris @shayboxer
Thomas Neuberger @neudesigns

Weber Shandwick- Baltimore
Erica Chlada Mechlinksi @ericamechlinski
Kaitlin Garvey @kgarvpr
Eleni Polites @elenipolites


We are constantly going to be updating this list as people come and go.  So, if you know of any new PR pros in the Baltimore area or we somehow missed you or your company, please let us know!



Revealed: Mobbie endorsements

10 Nov

Last week the Baltimore Sun launched the voting for their second annual Mobbie blog and social media awards. The Mobbie awards recognize the best blogs, Facebook and Twitter accounts in the region in several categories from “Art & DIY” to “Foodie” and “Business and Technology”. Nominations were taken and open to the general public a few weeks ago.  The voting for the 2010 Mobbies began on Monday and will continue until Nov. 12th at 5 p.m.  We wanted to highlight a few of our favorite nominees. Lots of people will tell you to vote for them, but they won’t tell you why. With more than 500 nominees in this year’s Mobbies alone, we thought you could use a little guidance. Here are our official Mobbie endorsements:

Best Art/DIY Blog:

Charm City Craft Mafia

Have you ever heard the word “craft” and “mafia” in the same sentence? Can you think of a better reason to vote? The Charm City Craft Mafia is a group of rowdy and crafty folk who work out of Baltimore banding together to build a “craftier” world. They’re also quite crafty at delivering the best local craft news and info. Crafty. Can we say it one more time? Crafty.

BEST: Baltimore Craft

The Baltimore Etsy Street Team is a group dedicated to sharing and teaching craft in Baltimore. They’re the ones responsible for those cute little hand-knit baby booties and that sick eco-friendly, hand-made wallet. BEST comes in a herd of over 50 DIYers and they’re a force to be reckoned with.

Best Facebook Fan Page:

Jhpiego

Chances are, you probably don’t know how to say it. It’s okay. They get that all the time. FYI: it’s pronounced “JAH-pie-gOH.” Not that you need to know how to say Jhpiego in order to vote for them! But you probably should know that Jhpiego is an international health organization affiliated with The Johns Hopkins University. And they’ve saved lives. Lots of them. You can see evidence of this on their Facebook Page…every day.

The MAC

The Maryland Athletic Club & Wellness Center was voted a “Top Gym” by Baltimore magazine this year. Their Facebook Page encourages people to think about personal wellness while having fun at the same time. You can work out anywhere, including your living room with two 3 lb. cans of tomato sauce; but if you have to sweat, wouldn’t you rather do it in a state-of-the-art exercise facility offering programs in aquatics, group exercise, weight management, rehabilitation, and balanced nutrition? We would.

Best Business & Technology Blog:

Bottom Line Business Insights

BLBI is a blog by The Wagonheim Law Firm with posts that offer the best advice and insight on growing and managing companies. The blog is authored by some of the most forward-thinking and creative attorneys in town and works behind a common goal to educate business-owners about things they care about. Go read some and you might learn something…like how to save a buck when you hire an attorney.

Best Family Blog:

Learning to Crawl

Baltimore magazine’s Senior Editor Evan Serpick speaks from experience but he’s also not afraid to do some digging and get the real facts on child-rearing and family life. Learning to crawl: isn’t that what parenting…er…childhood is all about?

Best Foodie Blog:

L et’s get real. There were nearly 40 nominations just in the Foodie category. Not everyone can be a winner, though they’re all winners in our hearts. But seriously…we love them all equally so the least we could do is chop the list down to the top 10 and let you make your own decision. In no particular order (What? Foodies are competitive!), here is our top 10 list of the Best Foodie Blogs in Baltimore:

Black Coffee and a Donut         Food and Wine Blog

Dining Dish                                 Coconut and Lime

Tasty Trix                                     Mango & Ginger

Taste of Baltimore                      Adventures in Baltimore Restaurants

MinxEats                                      Stone Hill Farm

Vote now for your favorites by clicking here!

The Mobbies 2010 awards and happy hour bash is slated to begin at 7:30 p.m. on Nov. 16th at RA Sushi Bar Restaurant, the contest sponsor AND one of our beloved clients.

Disclaimer: We would just like to disclose that some of the blogs and social media accounts mentioned in this post are affiliated with Profiles, Inc. and we listed them anyway. So, what? It’s our blog. Go get your own.

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